Purpose
Gain priority access, protect your pipeline, and build trust. Our deal registration program ensures fair competition, clear visibility, and strong collaboration across the channel.
Our Deal Registration Principles
- Protect partner investment – We prioritise genuine partner-led efforts, not just quote activity – to ensure your work is recognised and rewarded.
- Prevent channel conflict – Our process minimises duplication and protects your pipeline from unnecessary overlap.
- Validate customer engagement – We require customer confirmation to maintain quality and ensure real opportunities are being pursued.
- Ensure compliance & integrity – We adhere to all applicable laws and internal controls to protect your business and ours.
- Reward real pipeline creation – Partners who drive true demand and opportunity are prioritised and rewarded.
Deal Registration Criteria
To ensure fairness and protect genuine partner-led opportunities, all deal registrations must meet the following criteria:
| Requirement | Description |
| Named Opportunity | The deal must be linked to a specific, named customer with a clear business need and decision-making process. Speculative or anonymous bids are not eligible. |
| Proof of Engagement *to be provided upon request |
Partners must provide evidence of meaningful engagement, such as an email, meeting notes, or a call summary – showing contact with a decision-maker or key influencer. |
| New Business Only |
Opportunities must not relate to existing customers with recent renewals, upsells, or open opportunities. All submissions are verified against our CRM. |
| Partner Influence |
Registrations must demonstrate that the partner has actively shaped the opportunity. Generic quotes or responses to public tenders without added value are not eligible. |
| Framework Compliance |
If the customer is buying through a public sector framework (e.g. DfE, CPC, G-Cloud), the registration must align with the framework’s procurement rules. |