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Why You Should Be Using Cloud Solutions To Improve Customer Experience

Why You Should Be Using Cloud Solutions To Improve Customer Experience

posted in Product ● 12 Jul 2015

In today’s increasingly competitive economic climate, and with many businesses falling to the wayside despite offering quality products, organisations that want to not only survive, but thrive, need to find ways to stand out from the crowd. The fact is that product alone is just not enough anymore, purchasing goods and services is about the experience. Customers want to feel important, to be heard, to be taken seriously, and rightly so because without its customers, businesses become irrelevant. The question that is raised then, is what organisations can do to ensure that their customers experience the highest quality of service and a positive customer experience. Enter cloud computing…

The Cloud Solution

The growing amount of cloud solutions on offer to organisations can greatly improve the customer experience in a variety of ways. Firstly, the access users have to connect to online platforms is increasing rapidly, and shows no sign of slowing down. This presents businesses with the unique opportunity to engage with their customers directly and immediately, allowing vital information about both the products they and their competitors offer, as well as how their customers feel about their experience. By gaining insight into what customers want and how they feel, direct and solid customer experience plans can be implemented without guesswork, ultimately leading to a richer and more satisfying customer experience.

The Cloud benefits both the customer and the business

Utilising cloud solutions offer numerous benefits not only to customers utilising goods and services, but in many cases can provide both cost and time-saving benefits to the businesses offering them. Cloud solutions are becoming cheaper to run. The growing variety of “As a Service” offerings allow organisations to pay only for the resources that they utilise, while expanding the tools they have at their disposal to engage and interact with their customers.

How Can Businesses Utilise Cloud Solutions

There are a variety of cloud solutions available to businesses that can greatly improve the engagement they have with their customers. Online Customer Relationship Management (CRM) tools aid businesses in collecting and storing information about their customers as well as their own product offerings, making it easier to track and discover trends that can aid in pinpointing changes that may need to be made. Allowing customers to access their accounts by investing in online cloud portals can greatly reduce business overheads while allowing customers greater control over their accounts as well as immediate access to information. By gathering information from customers online by initiating and offering online surveys to customers, valuable insight can be gained about how customers feel about the service they received, what they expect and what they would like to see in future. Apart from the useful information that can be easily captured by using surveys, is the added benefit of allowing customers the opportunity to voice their opinions, and if taken to heart by the business in conjunction with properly implemented service improvement plans, customers will be guaranteed a richer experience.

While cloud solutions offer many benefits to the business looking to offer the highest quality of service to their customers, it is of the utmost importance that all data that is used and collected is adequately safeguarded. The Redstor Backup Pro range of data protection software offers numerous solutions uniquely tailored to cloud environments. Having partnered with a host of industry-leading cloud service providers, a range of tailor-made solutions can be built, allowing businesses to utilise the many benefits of cloud-based platforms while ensuring that both their, and their customers critical data remains completely protected and uncompromised.

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